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FEATURED PRODUCTS
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WELLBEING Shampoo
-70%Moisturizing shampoo for all hair types. Gentle, moisturizing shampoo for all hair types, enriched with botanical phytoceuticals known for their antioxidant properties. Cleanses effectively while respecting hair structure and scalp comfort.Regular price $12.00Regular priceUnit price / per$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for dark brown or black tones.Color-enhancing conditioner for dark brown or black tones. Alchemic Conditioner Chocolate intensifies and illuminates these natural or colored dark brown shades.Regular price $12.00Regular priceUnit price / per
$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for warm red or copper tones.Color-enhancing conditioner for warm red and copper tones. Alchemic Conditioner Copper intensifies and illuminates these natural or colored warm red shades.Regular price $12.00Regular priceUnit price / per
$40.00Sale price $12.00 (-70%) -
Color-enhancing shampoo for cool blonde tones.Color-enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.Regular price $10.80Regular priceUnit price / per
$36.00Sale price $10.80 (-70%) -
Smoothing shampoo for frizzy hair Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and...Regular price From $11.40Regular priceUnit price / per
$38.00Sale price From $11.40 (-70%) -
Bodifying fortifying fluidLeave on treatment for sensitized or fine hair. It strengthens the hair structure giving vitality and body, making the hair appear silky and shiny.Regular price From $8.70Regular priceUnit price / per
$29.00Sale price From $8.70 (-70%) -
NOUNOU Shampoo
-70%Nourishing shampoo for processed hair Nourishing and strengthening shampoo for processed and brittle hair. This gentle cleanser reinforces weak hair fibers from root to tip, restoring softness, smoothness, and manageability. With regenerative lupin extract, full of proteins that strengthen and repair the hair fiber,...Regular price From $11.40Regular priceUnit price / per$38.00Sale price From $11.40 (-70%) -
NOURISHING Shampoo
-70%Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair Nourishing Shampoo cleanses gently with a nourishing action without changing the hair structure. The creamy texture creates a full bodied foam that leaves the hair soft and well conditioned. This rich lather sulfate-free...Regular price $12.00Regular priceUnit price / per$40.00Sale price $12.00 (-70%)
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OI Mini Gift Set
-70%Essential set for amazing shine to the hair with a hand cream gift Treat yourself or your loved ones to this exclusive set of sustainable beauty essentials.Elevate your holiday gifting with this precious OI set, featuring three must-have minis from our bestselling OI range. The OI set is designed to provide immediate...Regular price $17.70Regular priceUnit price / per$59.00Sale price $17.70 (-70%) -
OI Oil
-70%Multifunctional hair oil designed to fight frizz and boost shineMulti-function oil, adds shine and softness to hair while also detangling and fighting frizz, working especially well on coarse or dry hair. The hair structure is left protected, without weighing it down.Regular price From $8.40Regular priceUnit price / per$28.00Sale price From $8.40 (-70%) -
OI Conditioner
-70%Hair conditioning cream to give amazing softness, moisture and shine Experience perfectly soft, radiant hair with this silky conditioning cream, formulated with roucou oil, prized for its high antioxidant content and protective benefits. This gentle formula deeply hydrates, boosts softness, and adds a healthy, natural shine—making it your ideal...Regular price From $5.70Regular priceUnit price / per$19.00Sale price From $5.70 (-70%) -
OI Hand Balm
-70%Nourishing beautifying hand creamNourishing hand cream with antioxidants, suitable for all skin types. The balm provides long lasting protection from damage caused by the sun, wind and cold.Regular price $7.50Regular priceUnit price / per$25.00Sale price $7.50 (-70%) -
OI Liquid Luster
-70%Water-like treatment for instantly shiny and silky hairA fluid weightless rinse off treatment. It instantly gives extra shine, silkiness and extreme softness to the hair, for a glass-like finish.Regular price $17.10Regular priceUnit price / per$57.00Sale price $17.10 (-70%) -
OI Refill Set
-70%Shampoo and conditioner set for all hair types Beautifying routine for all hair types featuring OI Shampoo, OI Conditioner, and a convenient OI Shampoo Refill Pouch so you never run out of good hair days! This set gently cleanses while boosting softness, hydration, and...Regular price $43.02Regular priceUnit price / per$143.40Sale price $43.02 (-70%) -
OI Refill Duo
-70%Best-selling OI duo for all hair types Beautifying shampoo and conditioner duo for all hair types. This OI routine gently cleanses while boosting softness, hydration, and radiant shine. Infused with antioxidant-rich roucou oil, the formulas help protect hair from external stressors while leaving it...Regular price $33.90Regular priceUnit price / per$113.00Sale price $33.90 (-70%) -
OI Sampling Kit
-70%Award-winning OI collection in an exclusive reusable pouch Meet OI: our best-selling and award-winning collection for softness and shine. Formulated with Roucou oil, the OI family transforms every hair type instantly by deeply nourishing, taming frizz, and detangling for smooth, protected, silky hair.Inside the...Regular price $7.50Regular priceUnit price / per$25.00Sale price $7.50 (-70%) -
Shampoo Refill Duo Your luxurious haircare ritual, anytime, anywhere. This creamy, luxurious daily shampoo leaves hair soft, shiny from the very first use. The gentle formula cleanses while delivering intense hydration making it ideal for any hair type, especially frizzy, damaged, or even healthy...Regular price $28.02Regular priceUnit price / per
$93.40Sale price $28.02 (-70%) -
OI Soufflé
-70%Leave-in liquid-to-foam mousse for radiant shine and full-bodiedDiscover our liquid-to-foam leave-in, specially crafted to add body and shine to even the finest hair without weighing it down. Enriched with the iconic Roucou oil and chicory root extract, this product delivers a silky, light bodifying effect that makes your hair...Regular price From $7.50Regular priceUnit price / per$25.00Sale price From $7.50 (-70%) -
OI Shampoo
-70%Gentle daily shampoo for radiant, shiny, velvety-soft hair A creamy, luxurious daily shampoo designed to transform everyday haircare into a moment of pure indulgence- leaving hair irresistibly soft, and shiny. Infused with nourishing Roucou oil— a precious extract from the Amazonian Achiote plant, known for its high concentration...Regular price From $5.40Regular priceUnit price / per$18.00Sale price From $5.40 (-70%) -
OI Shampoo Refill
-70%OI Shampoo Refill Discover your shower must-have, OI Shampoo, now in a 500ml Refillable pouch. Your luxurious haircare ritual, anytime, anywhere. This pampering daily shampoo leaves hair soft, shiny from the very first use. The gentle formula cleanses while delivering intense hydration making it ideal for any hair type, especially frizzy, damaged, or even healthy hair in...Regular price $15.12Regular priceUnit price / per$50.40Sale price $15.12 (-70%) -
A nourishing travel set for all hair types, with a sachet A nourishing travel set for all hair types. The ultimate product combination for all hair types, the OI Travel Set is designed for beautiful, shiny and fragrant hair. These bestsellers are perfect for...Regular price $17.70Regular priceUnit price / per
$59.00Sale price $17.70 (-70%) -
Prime & Set Duo
-70%Priming and setting travel duo for polished, lasting styles This duo helps create effortless styles and locks them in place. This bundle combines the end-to-end styling steps—prepping and finishing—into one easy, travel-friendly duo designed for lasting, polished results. The leave-in primer provides heat protection...Regular price $11.70Regular priceUnit price / per$39.00Sale price $11.70 (-70%) -
OI Travel Set
-70%A nourishing travel set for all hair types, with a sachetA nourishing travel set for all hair types.The ultimate product combination for all hair types, the OI Travel set is designed for beautiful, shiny and fragrant hair. These bestsellers are perfect for nourishing and...Regular price $17.70Regular priceUnit price / per$59.00Sale price $17.70 (-70%)