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FEATURED PRODUCTS
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Moisturizing shampoo for all hair types. Gentle, moisturizing shampoo for all hair types, enriched with botanical phytoceuticals known for their antioxidant properties. Cleanses effectively while respecting hair structure and scalp comfort.Regular price $12.00Regular priceUnit price per
$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for dark brown or black tones.Color-enhancing conditioner for dark brown or black tones. Alchemic Conditioner Chocolate intensifies and illuminates these natural or colored dark brown shades.Regular price $12.00Regular priceUnit price per
$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for warm red or copper tones.Color-enhancing conditioner for warm red and copper tones. Alchemic Conditioner Copper intensifies and illuminates these natural or colored warm red shades.Regular price $12.00Regular priceUnit price per
$40.00Sale price $12.00 (-70%) -
Color-enhancing shampoo for cool blonde tones.Color-enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.Regular price $10.80Regular priceUnit price per
$36.00Sale price $10.80 (-70%) -
Smoothing shampoo for frizzy hair Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and...Regular price From $11.40Regular priceUnit price per
$38.00Sale price From $11.40 (-70%) -
Bodifying fortifying fluidLeave on treatment for sensitized or fine hair. It strengthens the hair structure giving vitality and body, making the hair appear silky and shiny.Regular price From $8.70Regular priceUnit price per
$29.00Sale price From $8.70 (-70%) -
Nourishing shampoo for processed hair Nourishing and strengthening shampoo for processed and brittle hair. This gentle cleanser reinforces weak hair fibers from root to tip, restoring softness, smoothness, and manageability. With regenerative lupin extract, full of proteins that strengthen and repair the hair fiber,...Regular price From $11.40Regular priceUnit price per
$38.00Sale price From $11.40 (-70%) -
Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair Nourishing Shampoo cleanses gently with a nourishing action without changing the hair structure. The creamy texture creates a full bodied foam that leaves the hair soft and well conditioned. This rich lather sulfate-free...Regular price $12.00Regular priceUnit price per
$40.00Sale price $12.00 (-70%)
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Curl-protecting and texture-enhancing travel duo for wavy and curly hair Designed to enhance natural texture for curly and wavy hair, this duo pairs a lightweight leave-in primer with heat protection - which act as a barrier against humidity - and a curl-defining serum that...Regular price $10.80Regular priceUnit price per
$36.00Sale price $10.80 (-70%) -
Routine for vibrant, bright color This set extends the life of your color while adding nourishment and shine. MINU Shampoo and Conditioner protect colored strands while boosting shine and longevity. OI All In One Milk detangles and locks in moisture for silky, shiny hair...Regular price $37.80Regular priceUnit price per
$126.00Sale price $37.80 (-70%) -
Kit designed to stretch and give support to curls The combination of LOVE/ CURL Shampoo and Conditioner is perfect for short and long curly hair, making it shiny and elastic. Complete your haircare routine and give support to the hair with one of our...Regular price $15.30Regular priceUnit price per
$51.00Sale price $15.30 (-70%) -
Curl-enhancing and setting travel duo for lasting wavy and curly hairstyles. Made for light, long-lasting curls, this duo rounds out your hair routine, ensuring you'll have soft, defined shape that will hold all day long. The curl building serum enhances your waves or curls...Regular price $11.10Regular priceUnit price per
$37.00Sale price $11.10 (-70%) -
Styling set for defined curls and coils Embrace the natural shape and definition of your curls without losing volume or softness. This easy styling trio showcases the length of your curls or coils while holding onto ample definition for lasting looks. More Inside Medium...Regular price $32.10Regular priceUnit price per
$107.00Sale price $32.10 (-70%) -
Haircare set for high-shine and all-day frizz protection.Rich OI Hair Butter and silky OI Oil -perfectly setting the stage for full, luxurious DIY curls.Want bouncy, defined curls? You can turn to an easy DIY hair routine. After using OI Hair Butter on damp hair...Regular price $32.70Regular priceUnit price per
$109.00Sale price $32.70 (-70%) -
Taming trio for soft, effortless waves Tame frizz, add shine, and create effortless texture. LOVE SMOOTHING Serum calms, protects and softens, OI Oil gives luminous shine, and Dry Wax Finishing Spray adds touchable movement and beachy dimension. "A few drops of OI Oil adds...Regular price $39.30Regular priceUnit price per
$131.00Sale price $39.30 (-70%) -
Duo for soft, bouncy curls Nourish, define, and hold without the weight. The Restless Circle mask deeply hydrates while keeping hair light, creating the perfect base for This is a Curl Moisturizing Mousse. The mousse enhances natural curl shape, delivers long-lasting, flexible hold, and...Regular price $15.00Regular priceUnit price per
$50.00Sale price $15.00 (-70%) -
Curl-enhancing co-wash for curly hair A gentle, low-lather cleansing conditioner for wavy and curly hair. It combines cleansing and conditioning in one step, purifying the hair and scalp without stripping natural moisture. It effectively controls frizz, enhances curl elasticity, and maintains natural bounce and...Regular price $17.10Regular priceUnit price per
$57.00Sale price $17.10 (-70%) -
Curl-defining moisturizing cream for curly hair Moisturizing cream for defining natural curls and waves while delivering deep hydration. It improves hair elasticity, helping curls retain their shape with a soft, light hold that never feels stiff. It tames flyaways and smooths the hair cuticle...Regular price $9.90Regular priceUnit price per
$33.00Sale price $9.90 (-70%) -
Curl enhancing and controlling set for curly or wavy hair Define, soften, and hydrate curls with the LOVE CURL Duo. Our gentle shampoo and rich conditioner work together to boost elasticity, reduce frizz, and leave curls bouncy, defined, and easy to style.LOVE CURL Shampoo gently...Regular price $24.30Regular priceUnit price per
$81.00Sale price $24.30 (-70%) -
Curl-nourishing fast mask for curly hair Rich curl-enhancing nourishing mask for wavy and curly hair. This fast-acting treatment deeply nourishes hair while enhancing curl shape and definition. With regenerative baobab pulp, it has carbohydrates to lock in moisture, and anti-oxidants to protect it, providing...Regular price $13.50Regular priceUnit price per
$45.00Sale price $13.50 (-70%) -
Curl-enhancing routine for curly or wavy hair Shampoo and conditioner duo for curly or wavy hair. This enhancing LOVE CURL routine gently cleanses while hydrating and defining curls for soft, voluminous, and bouncy hair. Infused with Regenerative Organic Certified™ baobab pulp extract, these formulas...Regular price $30.60Regular priceUnit price per
$102.00Sale price $30.60 (-70%) -
Curl-enhancing protective milk for curly hair Lightweight curl-enhancing milk for curly and wavy hair. It helps prevent breakage, control frizz, and hydrate hair, resulting in improved softness and manageability. It shields hair during heat styling up to 446°F (230°C). With regenerative baobab pulp, it has...Regular price $13.20Regular priceUnit price per
$44.00Sale price $13.20 (-70%) -
Curl-enhancing fast conditioner for curly hair Fast-acting curl-enhancing conditioner for wavy and curly hair. It quickly detangles while reducing breakage and frizz, enhancing curl elasticity for bouncy, defined curls. Hair is left soft, light, and shiny with improved manageability. With regenerative baobab pulp, it...Regular price $12.90Regular priceUnit price per
$43.00Sale price $12.90 (-70%) -
Curl-enhancing shampoo for curly hair Curl-enhancing moisturizing shampoo for wavy and curly hair. This gentle cleanser hydrates and preps hair for further treatments. It enhances the natural elasticity of curls, leaving them bouncy, soft, and shiny. With regenerative baobab pulp, it has carbohydrates to...Regular price From $11.40Regular priceUnit price per
$38.00Sale price From $11.40 (-70%)
