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FEATURED PRODUCTS
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WELLBEING Shampoo
-70%Moisturizing shampoo for all hair types. Gentle, moisturizing shampoo for all hair types, enriched with botanical phytoceuticals known for their antioxidant properties. Cleanses effectively while respecting hair structure and scalp comfort.Regular price $12.00Regular priceUnit price / per$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for dark brown or black tones.Color-enhancing conditioner for dark brown or black tones. Alchemic Conditioner Chocolate intensifies and illuminates these natural or colored dark brown shades.Regular price $12.00Regular priceUnit price / per
$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for warm red or copper tones.Color-enhancing conditioner for warm red and copper tones. Alchemic Conditioner Copper intensifies and illuminates these natural or colored warm red shades.Regular price $12.00Regular priceUnit price / per
$40.00Sale price $12.00 (-70%) -
Color-enhancing shampoo for cool blonde tones.Color-enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.Regular price $10.80Regular priceUnit price / per
$36.00Sale price $10.80 (-70%) -
Smoothing shampoo for frizzy hair Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and...Regular price From $11.40Regular priceUnit price / per
$38.00Sale price From $11.40 (-70%) -
Bodifying fortifying fluidLeave on treatment for sensitized or fine hair. It strengthens the hair structure giving vitality and body, making the hair appear silky and shiny.Regular price From $8.70Regular priceUnit price / per
$29.00Sale price From $8.70 (-70%) -
NOUNOU Shampoo
-70%Nourishing shampoo for processed hair Nourishing and strengthening shampoo for processed and brittle hair. This gentle cleanser reinforces weak hair fibers from root to tip, restoring softness, smoothness, and manageability. With regenerative lupin extract, full of proteins that strengthen and repair the hair fiber,...Regular price From $11.40Regular priceUnit price / per$38.00Sale price From $11.40 (-70%) -
NOURISHING Shampoo
-70%Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair Nourishing Shampoo cleanses gently with a nourishing action without changing the hair structure. The creamy texture creates a full bodied foam that leaves the hair soft and well conditioned. This rich lather sulfate-free...Regular price $12.00Regular priceUnit price / per$40.00Sale price $12.00 (-70%)
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Sublime Repair Duo
-70%Nourishing kit for damaged hairPerfect kit to give new life to deeply unstructured hair. It gently cleanses with a nourishing action and gives softness to the hair.Regular price $15.90Regular priceUnit price / per$53.00Sale price $15.90 (-70%) -
Kit for on-the-go summer hair care An essential travel-sized sunscreen routine you can take with you everywhere you go. SU Hair & Body Wash is a hydrating and protective cleanser designed for post-sun exposure. Perfect with SU Hair Milk, the leave-on treatment with UV...Regular price $10.50Regular priceUnit price / per
$35.00Sale price $10.50 (-70%) -
Soft Movement Set
-70%Texturizing and shaping set for short hair Embrace short hair with this texturizing styling set for everyday movement and volume. Add dimension and shape to shorter haircuts while framing the face to enhance your features.Smooth hair and flyaways with More Inside This is a...Regular price $32.10Regular priceUnit price / per$107.00Sale price $32.10 (-70%) -
Styling Paste
-70%Medium-hold styling pasteWorkable styling paste for flexible and versatile styles. Gives a textured effect and medium hold, ideal for a controlled look with a natural finish. Maintains natural shine and movement, without sticky residue.Regular price $9.30Regular priceUnit price / per$31.00Sale price $9.30 (-70%) -
Styling Clay
-70%Strong-hold sculpting clayThis matte hair clay adds texture, definition and a strong durable hold. It adds body, thickness, and structure to the hair leaving no residue. *Please note: This item does not ship to Washington StateRegular price $8.70Regular priceUnit price / per$29.00Sale price $8.70 (-70%) -
Duo of SU essentials for summer Everything you need for a day in the sun. Protect your hair and body from dryness and damage from sun exposure and UV rays. Our SU Hair & Body Wash and SU Hair Milk are the perfect duo...Regular price From $23.70Regular priceUnit price / per
$79.00Sale price From $23.70 (-70%) -
Summer Travel Set
-70%Set for healthy, hydrated hair during the summer Ideal for all hair types, this set of travel-sized summer essentials is designed to keep your hair healthy, hydrated and protected all season long. SU Hair Milk protects from UV exposure, delivering lightweight hydration and softness....Regular price $14.40Regular priceUnit price / per$48.00Sale price $14.40 (-70%) -
Our three best selling The Circle Chronicles The Spotlight Circle, Let It Go Circle and Renaissance Circle are treatments to keep your hair healthy repairing damage, adding shine, and relieving stress.Regular price $11.70Regular priceUnit price / per
$39.00Sale price $11.70 (-70%) -
Texturizing Duo
-70%Texturizing and refreshing travel duo for effortless, beachy styles A go-to duo for undone texture and quick touch-ups. The sea salt spray adds body, volume, and effortless beachy movement. The dry texturizer gives the hair an instant full-bodied and tousled look without weighing it...Regular price $12.30Regular priceUnit price / per$41.00Sale price $12.30 (-70%) -
The Day Off Set
-70%Relaxing self-care trio Relax and reset with this trio for the ultimate self-care day: light a relaxing LOVE/ambiance Candle, nourish your skin with Roucou oil-rich OI Body Wash, and lock in long-lasting moisture with OI Hand Balm.Regular price $22.50Regular priceUnit price / per$75.00Sale price $22.50 (-70%) -
Best-selling routine for curly or wavy hair Complete beautifying routine for curly or wavy hair. LOVE CURL Shampoo gently cleanses, hydrates, adds volume, and leaves hair soft and light. LOVE CURL Conditioner controls and enhances texture, boosting elasticity and volume. LOVE CURL Enhancing Milk...Regular price $43.80Regular priceUnit price / per
$146.00Sale price $43.80 (-70%) -
Textured Waves Set
-70%Volume and texture set for fine hair Embrace waves that are textured and voluminous but soft all at once. This texturizing trio gives structure and body to finer hair for easy, controllable styling. The result? Smooth, frizz-free waves with lasting shape and definition. More...Regular price $34.80Regular priceUnit price / per$116.00Sale price $34.80 (-70%) -
3-step smoothing routine to for coarse or frizzy hair Complete smoothing routine for frizzy or coarse hair. LOVE SMOOTHING Shampoo gently cleanses while delivering shine and elasticity for a smooth, sleek look. LOVE SMOOTHING Conditioner tames unruly hair and deeply hydrating, leaving hair combable...Regular price $40.50Regular priceUnit price / per
$135.00Sale price $40.50 (-70%) -
The Let It Go Circle
-70%Moisturization and softness mask for hair and scalp needing a breakRelaxing scalp and hair mask. A true wellbeing experience: softness, hydration and comfort for hair and scalp needing a break.Regular price $3.90Regular priceUnit price / per$13.00Sale price $3.90 (-70%) -
The MINU Routine
-70%Complete set to protect and illuminate color-treated hair Illuminating and protective routine for colored hair. MINU Shampoo gently cleanses while boosting hydration and shine, leaving hair vibrant and silky. MINU Conditioner deeply nourishes, softens, and protects, keeping color bright and preserved. MINU Milk delivers...Regular price $40.50Regular priceUnit price / per$135.00Sale price $40.50 (-70%) -
The MOMO Routine
-70%Lightweight hydrating routine for dry and dehydrated hair Complete moisturizing routine for dry or dehydrated hair. MOMO Shampoo gently cleanses while delivering deep, lightweight hydration that lasts. MOMO Conditioner moisturizes and detangles, leaving hair smooth and manageable. MOMO Serum delivers intense hydration to hair...Regular price $40.50Regular priceUnit price / per$135.00Sale price $40.50 (-70%)